Harley-Davidson, Inc.: Corporate Information

Harley-Davidson, Inc., or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903. Harley-Davidson Motor Company was founded in 1903. Harley-Davidson, Inc. was incorporated in 1981, at which time it purchased the Harley-Davidson motorcycle business from AMF Incorporated in a management buyout. In 1986, Harley-Davidson, Inc. became publicly held. Unless the context otherwise requires, all references to the “Company” include Harley-Davidson, Inc. and all of its subsidiaries. Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company has two reportable segments: the Motorcycles & Related Products (Motorcycles) segment and the Financial Services segment.

Corporate Address:
3700 West Juneau Avenue
Milwaukee, Wisconsin 53208
+1 414-343-4782

Board of Directors and Management:


NamePosition
Matthew S. LevatichPresident and Chief Executive Officer, Harley-Davidson, Inc.
Joanne M. BischmannVice President and Chief Communications Officer, Harley-Davidson, Inc., President, Harley-Davidson Foundation
Lawrence G. HundPresident and Chief Operating Officer, Harley-Davidson Financial Services, Inc.
Paul J. JonesVice President, Strategy & Sustainability and Chief Legal Officer
Michelle A. KumbierSenior Vice President and Chief Operating Officer, Harley-Davidson Motor Company
John OlinSenior Vice President & Chief Financial Officer, Harley-Davidson Motor Company
Tchernavia RockerVice President and Chief Human Resources Officer
Board of Directors
Michael CaveNon-Executive Chairman of the Board of Directors, Harley-Davidson, Inc. and Former Senior Vice President of The Boeing Company
Troy AlsteadPresident and Chief Executive Officer, Ocean5, and former Chief Operating Officer, Starbucks Corporation
R. John AndersonFormer President and Chief Executive Officer, Levi Strauss & Co.
Allan GolstonPresident, United States Program for the Bill & Melinda Gates Foundation
Matthew S. LevatichPresident and Chief Executive Officer, Harley-Davidson, Inc.
Sara L. LevinsonCo-Founder and Director Katapult, Former Executive, Clubmom, Inc., NFL Partners, Inc., and MTV Music Television
N. Thomas LinebargerChairman and Chief Executive Officer, Cummins Inc.
Brian NiccolChief Executive Officer, Chipotle Mexican Grill, Inc.
Maryrose SylvesterPresident and Chief Executive Officer, Current
Jochen ZeitzCo-Founder and Co-Chair of The B Team

Consolidated Financials:

(In thousands US$)201720162015
Total revenue5,647,2245,996,4585,995,402
Total costs and expenses4,755,9614,947,5224,839,707
Operating income891,2631,048,9361,155,695
Net income521,759692,164752,207
Beta: 0.94
Market Cap(Million): $7,883.18 (As on Oct 19, 2018)
Shares Outstanding(Million): 170.59
Dividend: 0.37
Yield (%): 3.16

Other facts:

  • In 2017, the U.S. and European markets accounted for approximately 77% of the total annual independent dealer retail sales of new Harley-Davidson motorcycles. The most significant other markets for the Company, based on the Company's 2017 retail sales data, were Australia, Japan, and Canada.
  • The majority of the Company's motorcycles are manufactured at facilities located in the U.S. The Company's U.S. manufacturing facilities supply the U.S. market as well as certain international markets. Additionally, the Company operates facilities in Brazil, India, and Australia.
  • The Company expects to ship between 231,000 and 236,000 motorcycles to dealers in 2018, which is down approximately 2% to 4% from 2017.
A very weak U.S. industry for new motorcycles driven by flat to declining total demand for combined new and used motorcycles and soft, but improving, Harley-Davidson used motorcycle prices

Shareholders:

NameEquities%
The Vanguard Group, Inc.17,155,68810.30%
Capital Research & Management Co. (Global Investors)9,189,4175.52%
Dodge & Cox8,625,7265.18%
Massachusetts Financial Services Co.8,038,9234.83%
BlackRock Fund Advisors7,699,1044.62%
SSgA Funds Management, Inc.6,669,7814.00%
Invesco Advisers, Inc.6,130,9903.68%
BNY Mellon Asset Management North America Corp.5,033,0383.02%
Kiltearn Partners LLP4,470,1322.68%
LSV Asset Management4,011,5892.41%

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